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✦ Founder Self-Assessment

Do you have what it takes —
or do you need someone?

30 questions designed to surface your real founder DNA. Not what you hope you are — what the evidence suggests. You'll get an honest founder profile, a co-founder need score, and a precise portrait of the person who could make the difference.

⏱ ~15 minutes
🧠 AI-powered analysis
🔒 Answers stay in your browser
✦ The more honest, the more useful
🌱
This is a brand new method.
We've designed it carefully, but we know it will get better with real-world input. If you're a founder, coach, or investor, — on the questions, the model, and the output.
Block 01 / 06 — Context
Where you're starting from.
No right answers here — this contextualises everything that follows.
Q1 Where are you right now in your founder journey?
Q2 What domain are you building (or want to build) in?
B2B SaaS / Tech
Consumer / App
Deep Tech / AI
Marketplace
Impact / Social
Hardware / Physical
Healthcare
Finance / Fintech
Media / Creator
Not decided yet
Q3 Do you currently have a co-founder?
Q4 What's your biggest concern about the road ahead?
Block 02 / 06 — Resilience & Adversity
How you hold up when it gets hard.
Startups punish wishful thinking about your own toughness. These questions try to get past it.
Q5 Think of the hardest professional failure you've experienced. What happened next?
Q6 If you spent 2 years on your startup with no revenue and no external validation, what would you do?
Q7 When you face repeated rejection (investors, partners, clients), what typically happens to you internally?
Q8 Rate your resilience honestly — how long can you sustain yourself emotionally under pressure, with no wins?
A few months
Years — it's who I am
5
Q9 Describe a real moment when you kept going when most people would have stopped.
Block 03 / 06 — Drive & Motivation
Why you actually want to do this.
Motivation is the fuel that either runs out or doesn't. These questions try to figure out which kind you have.
Q10 Choose honestly — which describes you better right now?
or
Q11 What is your primary driver for building a company? Pick the one that's most true.
Q12 When you imagine your company not existing in 5 years, how do you feel?
Q13 How do you genuinely feel about a stable, well-paid job right now?
Q14 In your own words: why are you really doing this?
Block 04 / 06 — Thinking & Building
How your mind works.
Founders need a very specific kind of cognitive flexibility. This block probes for it.
Q15 When you encounter a new complex problem you know nothing about, what typically happens?
Q16 Which cognitive style fits you best?
Q17 How comfortable are you questioning an idea that the majority of smart people in your field take for granted?
I defer to consensus
I question everything
5
Q18 What's your relationship with execution — the unglamorous daily grind?
Q19 You build something, share it, and the response is: "this is interesting but you're solving the wrong problem." You:
Q29 You have 5 months of runway left. A deal is close to closing that would buy you 18 more months — but the terms are punishing: high dilution, a board seat, aggressive milestones. Nothing else is on the horizon. What do you do?
Q30 Think of a time you got something — a meeting, a deal, a partnership, a yes — that you had absolutely no right to get. No credentials, no intro, no obvious reason for them to say yes. What did you do and what happened?
Block 05 / 06 — Operational Capacity
How you actually operate.
Rate your honest confidence across the skills a startup needs in its founding team — not what you aspire to be.
Q20 Rate your genuine confidence in each of these founder skills (1 = real weakness, 5 = genuine strength)
Q21 When someone on your team is underperforming, what do you typically do?
Q22 What is your natural relationship with authority, hierarchy, and rules?
Q23 You receive feedback from a trusted person that one of your most important assumptions is wrong. What do you actually do?
Block 06 / 06 — Deeper Fuel
What's underneath all of this.
The most honest block. The first two questions are optional — skip them if they don't apply or if you're not comfortable.
Q24 Think about a time you built or created something significant with another person — a project, a company, a team. What was the hardest moment in that partnership, and how did you handle it?
Q25 Has significant adversity — financial, family, rejection, loss — shaped who you are? optional
Q26 What would make you feel like your life's work was worth it — in 10 years?
Q27 What one thing about yourself as a founder are you most uncomfortable admitting?
Q28 Which best describes your relationship with comfort and security?

You've answered all 30 questions. Ready to see your founder profile and co-founder match?

Analysing your founder DNA…

This takes about 25–35 seconds. Two AI models are working on your report.

Processing your 30 answers
Mapping your founder trait profile
Calculating your solo success likelihood
Building your co-founder profile
Finding your famous founder parallels
Finalising your report
✦ Your Founder Report

Your Founder DNA Report

Personalised from your 30 answers

Part II — Co-Founder Intelligence
Your ideal co-founder.
Did you find this useful? This tool is free — help us keep building it.
Support us ✨
✦ About This Tool

The model behind
Find My Co-Founder

This page explains what we measure, why we measure it, how the survey is designed, and exactly how your report is produced — including the full AI prompts. It's written for founders, coaches, and HR professionals who want to understand what's under the hood before using or recommending this tool.

This is a new instrument. It's been carefully designed but not yet validated at scale. We publish the model openly and welcome challenge, correction, and improvement from anyone with relevant expertise.

Most co-founder failures are predictable.

The most common reasons co-founder relationships break down aren't strategic — they're psychological. One person burns out. One person can't share control. Their motivations were never truly aligned. One was mission-driven; the other wanted an exit. These incompatibilities rarely show up in early conversations, but they're usually visible in the right kind of self-assessment — if the questions are honest enough to surface them.

Find My Co-Founder was built to do two things: give a founder an honest picture of their own DNA — strengths, gaps, blind spots, and how much solo founder potential they actually have — and then describe precisely the kind of co-founder who would complement rather than clash with them.

Three layers of founder psychology.

The model organises founder traits into three layers — from observable skills at the surface to deep psychological fuel at the core. Each layer plays a different role in the assessment and in the report.

Layer 1 — Operational Capacity

Learnable skills a founding team needs but no single founder must possess. They can be split across co-founders, hired for, or developed over time. The assessment measures them to understand the gaps a co-founder might fill.

SkillWhat it means in practice
Storytelling & clarity (Cognitive Synthesis)Turning complex, ambiguous ideas into clear narratives — for investors, clients, and team
Persuasion & trust-building (Social Influence)Building trust quickly, persuading without formal authority, inspiring confidence early
Getting things done (Execution Intelligence)Translating strategy into daily action; shipping, closing, following through without external structure
Building a team from scratch (Emergent Leadership)Building and motivating a small team before the company has a brand or track record
Commercial hustle (Commercial Instinct)Capital discipline, revenue generation, understanding burn as a strategic clock, selling ability

Layer 2 — Founder Identity Traits

Deep dispositional characteristics — largely stable, not easily coached. Both co-founders need their own supply of these. They cannot be borrowed, delegated, or compensated for by the other person.

TraitWhat it measures
Sticking power (Long-Horizon Resilience)Emotional endurance under years of uncertainty, failure, and rejection — tested vs. theoretical
Why you're really doing this (Motivational Fuel Strength)The durability and authenticity of drive — regardless of whether it's mission-driven or commercially-driven
Curiosity & comfort with the unknown (Openness to Experience)Intellectual curiosity, comfort with ambiguity, willingness to question consensus and try new angles
Loving the build itself (Autotelic Orientation)Loving the act of building and shipping — not just the idea of it or the outcome
Knowing when you're wrong (Epistemic Humility)The capacity to update your beliefs, act on hard feedback, and not defend a bad position
Needing to be your own boss (Autonomy Drive)A genuine need for self-direction; deep discomfort under external control or bureaucracy
Refusing to accept the way things are (Disruptive Drive)Refusal of mediocrity and the status quo; a sense of urgency that keeps moving

Layer 3 — Deep Psychological Fuel

These aren't skills or traits — they're background factors that can dramatically amplify everything above. They show up disproportionately in the founder population. Neither is required, but when present and channelled well, both are rocket fuel.

A chip on your shoulder — or early adversity (Adversity-Forged Drive)
Bottomless ambition to prove the world wrong.

A poor background. A family that didn't believe in you. Being told no, repeatedly, early. That kind of exposure to manageable adversity — not the kind that breaks you, the kind you survived and converted — tends to produce a drive that is almost impossible to extinguish. It's not resentment. It's not a grievance. It's fuel: a deep, personal, bottomless need to prove something. When it combines with high resilience scores, we treat it as a multiplicative signal. Tested toughness is categorically different from untested toughness.

Probably on the spectrum — ADHD, Asperger's, or autism (Neurodivergent Cognitive Profile)
Wired to focus intensely. Wired to avoid the conventional path.

ADHD and Asperger's both come with the capacity for extreme focus on the thing you care about — ADHD has its hyperfocus state where distractions simply disappear; Asperger's brings the ability to go incredibly deep on a single domain for years. Both also share something else: the near-impossibility of tolerating a conventional job. The bureaucracy, the politics, the slow pace, the lack of control — it's not just unpleasant, it's genuinely painful. For many founders on the spectrum, starting a company isn't the bold choice. It's the only tolerable one. That's a powerful motivational structure. The assessment doesn't ask you to self-identify — we look for the behavioral signatures throughout.

What each founder must have vs. what can be shared.

A critical design decision in this model is distinguishing between traits that are non-negotiable for every co-founder individually, and traits that a founding team can distribute across its members.

Every co-founder must have these
  • Sticking power — each person needs their own tank; it cannot be borrowed
  • Needing to be your own boss — someone fundamentally comfortable being managed will not sustain the founder experience
  • Motivational durability — misaligned staying power (one burns out at year two; the other would go for ten) is a common but invisible failure mode
  • Knowing when you're wrong — one person who can't update their beliefs poisons the feedback culture for both
Can be distributed across the team
  • Storytelling vs. getting things done — the classic Visionary / Operator split
  • Persuasion — one leads investors, one leads product
  • Commercial hustle — revenue drive and financial discipline can sit in different people
  • Curiosity vs. convergence — one generates ideas, one filters them
  • Refusing to accept the way things are — healthy if one tempers the other slightly
Co-founder readiness
Can you actually share the steering wheel?

A great co-founder profile is worthless if the founder can't function in a partnership. One question in the assessment asks directly about the person's experience sharing control — and how they handled the hardest moment in it. Someone who has navigated a real shared project through a genuine crisis, and come out stronger, is demonstrating co-founder readiness. Someone who has never shared control, or who describes taking over, avoiding conflict, or going it alone when things got hard, is flagging a risk that the report will name directly.

30 questions across 6 blocks.

The assessment is structured around a core principle: behavioral and situational questions are harder to answer dishonestly than self-rating scales. Most questions ask "what did you do?" or "what would you do in this specific situation?" rather than "how would you rate yourself?" The result is a picture based on evidence, not self-impression.

Block 01
Context — Where you're starting from
Stage, domain, co-founder status, and primary concern. Provides the interpretive frame for everything that follows.
Block 02
Resilience & Adversity
Five questions probing resilience through behavioral anchors — response to failure, tolerance for years of no traction, reaction to rejection, and a free-text account of a real moment of not giving up.
Block 03
Drive & Motivation
Includes a forced-choice pair (long build vs. fast exit), primary driver selection with commercial motivations framed without apology, and an open-text honest answer to "why are you really doing this."
Block 04
Thinking, Building & Commercial Instinct
Cognitive style, execution relationship, contrarianism slider. Ends with a 5-month runway financial scenario and a commercial hustle story in open text — specifically designed to surface commercially-wired founder strength.
Block 05
Operational Capacity
Eight skill self-ratings (1–5) covering the full range of founding team skills, plus three behavioral questions on handling underperformance, relationship with authority, and acting on trusted feedback.
Block 06
Deeper Fuel — What's underneath all of this
Partnership history (the most important predictor of co-founder readiness), adversity background (optional), 10-year legacy, an uncomfortable self-admission, and relationship with comfort and security.

Why open text for the most important questions

The questions with the highest predictive value — commercial hustle, partnership history, the "why are you really doing this" — use open text rather than options. Genuine insight only shows up in specific stories. The length, specificity, and honesty of what someone writes tells the AI something that option selection cannot.

Two AI calls. Two outputs. Full transparency.

When you submit the assessment, your answers are sent to Claude (Anthropic's AI model) via two sequential API calls. The first generates your founder profile. The second receives both your answers and the first output, and generates your co-founder portrait. Neither call stores your data — everything happens in your browser session.

Below are the exact system prompts — the instructions that tell the AI how to think about your answers. Nothing is hidden.

Prompt 1 — Founder DNA Report
You are a startup psychologist and veteran venture advisor who has worked with hundreds of early-stage founders across every type of company. You are known for being honest, incisive, and genuinely useful — not reassuring. Your job: analyse a founder self-assessment and produce a rigorous, unbiased founder profile. CRITICAL — TWO EQUALLY VALID FOUNDER ARCHETYPES. Do not privilege one over the other: The MISSION-DRIVEN ARCHITECT is motivated by changing something in the world, building for intrinsic reasons, driven by a sense of calling or purpose. Their fuel is powerful but their risk is getting seduced by vision at the expense of commercial reality, burn rate, and market feedback. The COMMERCIAL BUILDER is motivated by winning, financial freedom, market domination, or the pure competitive game. Their values are not morally higher or lower — their fuel is no less powerful or durable. Many of the most significant companies in history were built by people who wanted to win and wanted the money, and who happened to solve a real problem extremely well. Their risk is building without a north star that survives a bad year or a pivot. When scoring MOTIVATIONAL FUEL STRENGTH, assess the STRENGTH, CONSISTENCY, and AUTHENTICITY of the drive — not its moral elevation or social acceptability. A founder who clearly, consistently, and honestly wants financial freedom and competitive dominance scores just as high as one who wants to change the world — provided the fuel is genuine, durable, and not easily extinguished by the first hard year. Similarly: COMMERCIAL INSTINCT — capital discipline, runway awareness, selling ability, and revenue hustle — is a FIRST-CLASS founder trait, not a supporting skill. A founder who scores lower on mission clarity but higher on commercial hustle, capital instinct, and execution may be a stronger solo founder than one who is deeply mission-driven but commercially naive. Judge accordingly. ADVERSITY AS AMPLIFIER: When a person reports significant adversity in their background AND scores high on resilience dimensions, treat this as a multiplicative signal — not additive. Tested toughness is categorically different from theoretical toughness. A high resilience score without adversity history may reflect optimism or inexperience. A high resilience score WITH adversity history suggests the toughness has already been stress-tested in real conditions. PARTNERSHIP READINESS: The partnership history question is one of the most important in the instrument. Someone who has successfully navigated a hard moment in a partnership and come out stronger is demonstrating co-founder readiness. Someone who has never shared control — or who describes avoiding conflict, taking over, or shutting down — is flagging a significant risk that no amount of founder DNA can compensate for. Surface this honestly in the blind spot or honest verdict if the signal is present. CO-FOUNDER VS. HIRE: Not every gap requires a co-founder. When co-founder need is low or moderate, or when the critical gaps are primarily operational skills (technical build, financial management, marketing, design, sales), the report explicitly addresses whether a strong early hire, fractional operator, or advisor could fill those gaps instead — equity is a founder's most valuable asset and should not be spent on what can be hired. The co-founder recommendation is reserved for gaps that are structural or psychological: a counterweight to tunnel vision, an accountability partner, a culture anchor, or a leadership quality the founder genuinely lacks and cannot develop fast enough. Those gaps cannot be filled by an employee relationship. The report produces: a founder archetype, an overall founder DNA score (0–100), a solo success likelihood score (0–100), a co-founder need level (low / moderate / high / critical), seven dimension scores, three core strengths, critical gaps, a blind spot, a co-founder rationale, and a frank honest verdict.

The seven scored dimensions: Long-Horizon Resilience · Motivational Fuel Strength · Commercial Instinct · Openness & Creativity · Execution Intelligence · Epistemic Humility · Autonomy Drive.

Prompt 2 — Co-Founder Portrait
You are a co-founder matchmaking expert and organisational psychologist. Based on a founder's profile and assessment, you will describe their ideal co-founder with precision and insight. Your goal is complementarity (skills and traits they lack) combined with compatibility (personality harmony — no culture of constant clashes). The best co-founder pairs have enough overlap to communicate deeply, and enough difference to actually complement each other. IMPORTANT: Use the founder's answer to the partnership history question as a direct signal for the kind of co-founder dynamic they can actually sustain. If they've never shared control before, or described difficulty doing so, flag this in the compatibility notes and adjust the co-founder profile accordingly — the ideal partner may need specific conflict-navigation skills or a very clear domain split to make it work. If they've navigated partnership well, that opens up more equal power-sharing arrangements. The co-founder portrait produces: a named co-founder archetype, a profile summary, four complementary traits with precise reasoning, compatibility notes and personality dynamics to watch for, three red flags (types who seem right but aren't), five concrete ways to recognise this person in the real world, two famous founder pairs that mirror this dynamic, four specific places to find them, and three questions to ask in a first conversation.

What the scores mean

The numeric scores are generated by the AI reasoning carefully from your answers. They are directional signals informed by a well-designed prompt, not psychometrically validated measurements. Treat them as a thoughtful estimate, not a precise grade. We are working toward empirical validation.

What this tool cannot tell you.

It's still self-report

Behavioral questions raise the bar, but a motivated person can still construct a flattering story. A 360-degree version — where former colleagues or partners rate the same dimensions — would substantially improve accuracy. That's on the roadmap.

The scores aren't validated weights

The AI's numeric scores come from a carefully designed prompt, not from empirically derived algorithms trained on outcome data. They reflect informed reasoning, not statistical measurement. We'd welcome collaboration with researchers interested in developing validated scoring from anonymised response data.

Archetype parity is instructed, not demonstrated

The bias correction — treating commercial and mission-driven archetypes equally — is implemented through the prompt. We have not yet systematically tested whether the model actually produces equivalent scores for equivalent-strength answers across both types. This should be tested.

Cultural and linguistic context

The instrument was designed with a primarily Western, English-language founder population in mind. Some motivational framing, famous founder references, and question wording may not translate equally across cultures. We welcome feedback from non-Western contexts specifically.

Part of the Org36 suite.

Find My Co-Founder is part of Org360 — a set of AI-powered tools for organisational development, leadership assessment, and team diagnostics. Org360 is built for coaches, HR teams, and fast-growing organisations who need real insight, not off-the-shelf frameworks.

Learn more about Org360 →
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